The March Hitwise Report once again ranks remax.com among the top 10 most visited real estate Web sites and a solid seven steps ahead of Century 21, the next-highest-ranking national franchise brand. Century 21 dropped two spots in March to No. 17.
"As listing aggregators like Trulia and Zillow moved higher up the rankings in the last year or so, RE/MAX International has been working to combat the effects on remax.com rankings, and it appears to be working," says Marnie Blanco, RE/MAX International Vice President, eBusiness. "We've stayed ahead of our competitors through it all, and we'll continue to work on solutions that keep remax.com in the lead."
RE/MAX also ranked No. 7 among the study's most popular real estate-related search terms, ahead of "houses for sale" and "homes for sale."
An Inman News story posted April 15, "RE/MAX Climbs to Hitwise Top 10," recaps the key points of the report. Here are several excerpts from that article:
- RE/MAX Real Estate narrowly beat out Apartments.com as the 10th most-visited real estate site on the Web in March, according to Web metrics firm Hitwise.
- Remax.com has been steadily rising in Hitwise's rankings since December, when the site held the 13th spot in the top 20. It finally broke into the top 10 with a 1.39 percent share of traffic.
- The top 10 sites made up 28.43 percent of real estate industry Web traffic last month, while the top 20 captured 39.39 percent of the industry's traffic.
Hitwise Most Visited Real Estate Web Site Rankings, March 2009
1. Realtor.com (6.51%)
2. Zillow (3.49%)
3. Yahoo! Real Estate (3.38%)
4. Rent.com (2.75%)
5. ZipRealty (2.52%)
6. Trulia.com (2.32%)
7. ServiceMagic (2.15%)
8. Homes.com (2.04%)
9. MSN Real Estate (1.86%)
10. remax.com (1.39%)
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